Build a living competitive intelligence system

Set up automated monitoring so you know what competitors are doing before your boss asks.

Tool

Perplexity AI -> Claude -> Notion

Open tool

Best for

Analysis & Decisions

Free-$20 per month

Setup

1 hrs

One-time setup estimate

Workflow

1Collect the source material for "Market research & competitive analysis" before opening the tool.
2Run the starter prompt in Perplexity AI -> Claude -> Notion and paste in the real context.
3Review the output for accuracy, tone, names, numbers, and policy-sensitive details.
4Save the improved prompt or checklist so the next run takes less time.

Inputs you need

- Marketing Specialist
- Market research & competitive analysis
- Examples, notes, files, or customer context for this task
- Your preferred tone, constraints, and final format

Expected output

- Build a living competitive intelligence system
- A usable draft or workflow for market research & competitive analysis
- A repeatable prompt you can improve after each run

Ready-to-copy asset

Starter prompt

I'm doing a monthly competitive analysis for [YOUR INDUSTRY].
Competitors to track: [LIST 3-5]
For each competitor, research and summarize:
- New features or product announcements
- Pricing or packaging changes
- Key marketing campaigns or messaging shifts
- Hiring trends (proxy for strategic direction)
- Customer sentiment changes (review sites, social)
Format as a comparison table + 1-paragraph "so what" for each competitor.

Caveats

- Do a human review before sending, publishing, filing, or making a decision.
- Verify numbers, names, claims, citations, and compliance-sensitive details.
- AI drafts. You decide. Final responsibility is yours.

Measurable value

6 hrs saved per run

Before: 8 hrs. After: 2 hrs.

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